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Customer engagement with brands in social media platforms Configurations, equifinality and sharing
- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur
- Ali, Murad, Seny Kan, Konan Anderson, Sarstedt, Marko
Segmentation of PLS path models by iterative reweighted regressions
- Schlittgen, Rainer, Ringle, Christian M., Sarstedt, Marko, Becker, Jan-Michael
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